Uma análise dos resultados do programa BNDES Procopa Turismo sob a ótica da sustentabilidade

Abstract

The objective of this study was to evaluate how the BNDES, through the Procopa Turismo program, contributed to the definition and execution of corporate strategy focused on sustainability in Brazilian hospitality companies. The study showed that investments in corporate sustainability are still mainly driven by economic logic. The weight of environmental issues in their strategies is still incipient, but with clear signs of progress. On the other hand, the social aspect, so urgent and necessary for our country, still does not appear with the necessary emphasis in organizations. The work also showed that the Procopa Turismo program changed the way the sustainability issue was treated in a portion of the business groups surveyed. It also highlighted the importance of having an adequate credit line to raise awareness and stimulate investments in corporate sustainability. And it concludes that the formula used in this initiative deserves to be replicated in other BNDES programs, with room for improvement.