Antecedentes da prontidão organizacional para transformação digital: a visão dos executivos de organizações do setor financeiro brasileiro

Abstract

The expansion of connectivity, the development and availability of digital technologies with disruptive potential are enabling new players in the global scenario of financial markets and banking services. These technologies are increasingly changing the business environments. To react quickly to these changes, organizations have to use and develop new skills and resources. Therefore, these institutions are pursuing their own digital transformation strategies to survive and remain relevants. This qualitative and exploratory research identified the organizational antecendent dimensions critical to the success of digital transformation from the perspective of organizational readiness theory. To achieve this goal, a literature review was carried out and a field research was conducted with executives in the brazilian´s financial industry institutions. The research findings suggest a dynamic of influence and mutual reinforcement between these antecedents. It also provided the proposition of a framework that condenses these antecedents in five pillars of the organizational readiness for digital transformation: organizational agility, effectiveness, technology, strategy and beliefs shared by organizations’ members.