Papéis de imprimir e escrever

Abstract

The study analyzes the printing and writing paper sector in the international and Brazilian markets, covering production, consumption, trade, companies, and prospects. In 1997, global production reached 89.3 million tons, with an average annual growth rate of 3.7% between 1990 and 1997, with coated papers standing out due to their significant growth in market share and demand. The United States, Japan, and European countries led production and international trade, while Brazil accounted for 2.2% of global production. In the Brazilian market, production reached 1.98 million tons in 1997, growing faster than the paper industry as a whole, while five business groups accounted for approximately 90% of production. Domestic consumption also expanded significantly, particularly for coated papers, while exports represented a substantial share of production, predominantly consisting of uncoated papers. For the following years, the study projected moderate growth in global consumption, a greater share of coated papers, and, in Brazil, an approximately 12% increase in production by 2000, with coated paper production expected to double and uncoated paper production to decline, as well as a reduction in imports due to the expansion and improvement of domestic production.